Case study: Independence day 

Institutional background 
1) Centropolis Entertainment
2) 20th Century Fox

Genre and media language analysis 

1) Alien invasion on Earth. 

2) The invasion of aliens is the fears people have in the society which is addressed in the movie. 

3) The advanced huge aliens spaceship which is an advanced technology which does not exist in real life. 

4) Will smith is the main character in the movie and he will appeal to the audience because of his fame and also, he has featured in sci-fi films such as After earth which was also starred by Jaden Smith. 

5) The iconography of spaceship fits into the movie because the spaceship is outer space and also, it is an advanced technology as it has not been made or seen in real life. 

Release date and marketing campaign 

1) 9 august 1996 

2) It is rated 6.9 out of 10 which suggests a decent movie in the society's opinion. 

3) Independence Day is the sort of film that's best appreciated on a big screen, preferably a massive great plasma television that is so huge you had to cut the roof off your house and get airlifted in by helicopters just to get it in the living room.

Box office success 

1) 817 million 

2) 50 million 

3) 75 million 

4) Yes, it was a succes in Box Office.

Stars and directors  

1) The day after tomorrow and 2012. They are similar because its about the world ending. 
2) Will smith 
3) I am legend and After earth. I am legend is similar because it involves dystopian characters. 
4) The directors and the writers are mentioned at the end of the trailer. 

Audience pleasures 

1) The battle at the end. An action code for them to enjoy. 

2) The invasion of the aliens. Enigma code which makes the people think "Why are they here? What going to happen?" The Aliens attacking the world which is also an enigma code to make the audience think "How will they comeback and defeat the aliens?" Also , the battle between the humans and the aliens which is an action code which people will be entertained by. 

3) Will smith appeal to audiences that want to be a hero. 

4) Age: 15-35

    Social class: A-B class 

    education: Science 

    job: something mechanical due to the advanced spaceship 

   Live: Rich areas

   They probably enjoy playing gun games