Group members: Damani Daley, Abdullah Al-Fadhli , Hussein Hamume
Shortlist of five tracks (artist/song title) that you may use:
Fireflies - Owl City
The Script - The man who can't be moved
Frank Ocean - Thinking about you
Bastille - Pompei
The Script - Hall of Fame
Selected track: Fireflies - Owl City
Music video treatment
Concept – sum up the music video in one sentence:
The music I have chosen is Fireflies - Owl city. The concept of my music video is going to be me meeting up with my friends and discovering the centre part of London that I have yet to discover. We will go out to London in the night as it is the best time to go have fun and look at many lights. The music suits the style of my music video as the music is more fun and relaxing. While I am in London, I will be walking around centre of London admiring the environments. Also, whenever the loud chorus occurs, I and my friends will be running and jumping and having fun to match the song. There will be different variety of shots such as low, high, medium angle shot to make it more interesting. This type of music video will be appealed to people that like going out, having fun in fun places with their friends.
Scene/location 1: Once, there will be a slow motion when the music is 0:45 in Piccadilly Circus and the slow motion will end 1:07 and will return back to normal speed to make it go with the song as the song was slow as well from 0:45 to 1:07.
Scene/Location 2: During the chorus, me and my friends will be doing the usual thing by looking to have fun and running around in central London. In the verses, we will be walking around and exploring London. I will also lips some parts of the songs and cut it in the music video.
Scene/location 3: It will be me looking ecstatic about me being in the environment. Sometimes, there will be slow motion for 1 sec or 2 seconds during the chorus. e.g When I jump, I could slow motion that part.
Additional notes/scenes:
Pace/colour/tone/feel of video: The pace of the song will be slow motion and normal speed and high speed. It will happen at the best time if it matches the tempo of the song.
The movie I have chosen is Spectre as it is a British espionage thriller, It is the 24th instalment of the James Bond franchise in which British spy, James Bond, is tasked with saving the world from the influence of a foreign terrorist organisation. In Spectre, Bond is on his way to look for an agent's missing daughter because the danger she is in.
Spectre was produced in 2015 and features UK star; Daniel Craig. The creator and the distributor of the film "Spectre" are Metro-Goldwynn-Mayer and Columbia pictures. It's enormous $245million budget was invested in the knowledge the the huge pre-existing audience and fan base for James Bond movies would guarantee profit. The film took a staggering $870million in Box Office sales alone and was one of the most successful films (financially) of 2015.
At the end of the trailer, it reveals "#Spectre" which clarifies that they revealed it to get feedback from people and how good or bad it was to them. Also, it shows the company of the film which promotes the film because some people may know that certain companies produce really good films and they may know Metro-Goldwynn-Mayer and Columbia pictures as the good producers of films. The film trailer promotes the star James Bond at the end of the trailer. The directors are not mentioned in the trailer. The versatility of the movie poster is eye-catching as the central image and the background are similar through the involvement of skull mask and a gun which is a synergy because a gun kills and then the skull is suggesting what will happen after a gunshot or killed. However, the idea that the skull is behind James Bond, it suggests that James Bond is immortal; James Bond does not fear death as the iconography of a gun that James Bond is holding perhaps for survival and to stay alive; supports the idea that James Bond is not going to be in a tragic trouble throughout the movie. Also, the misenscene of black trousers and white blazer shows that Bond has two character types throughout the movie; Violent and good. The meaning of 'Spectre' is ghost which has a synergy with the frightening skeleton background to show the danger of James Bond on how capable and confident he is when it comes to violence. The '007' logo including a gun conveys the idea that the people that watch it, will experience many gun fights on the screen throughout the movie. The white suit on the central image suggests how sophisticated and a spy he looks. Also, this is the kind of expectations audiences will expect in a Bond film such as; suits, guns and cheating death.The central image and the background image are both looking straight at the camera to show his inability to be extremely dangerous. The iconography of violence is a gun in the poster as the central image is holding it. The pose of the central image shows how smart of spy he can be and people will know that he cheats death and is too intelligent to die. The poster makes most of the institutional information because the iconography of gun and a suit, suits James Bond as he is appeared to always be in action movies.
The representation of men in this movie is that they are shown as strong, fearless and dangerous. This representation is conforming to other representations of men in action films because its always a typical man that is the hero and is classified as a fearless man in action movies. In this movie, females are represented as vulnerable to attack or abduct. The message that the audience will receive is that they will know that women aren't stronger than men which is a gender stereotype. The movie represents Britain as a country that involves a lot of crimes. It is represented as a dangerous country that should not be visited. European people in this movie are presented as evil people that want to or are on the verge to kill people. The part when the European people try to take the woman that James Bond was trying to rescue. Social class in this movie is represented as power. Higher Social class gives you access to more weapons and more people by your side in this movie. It reinforces the stereotypes in British action films in which the European people are always the evil people in action films.
The representation of gender in Spectre reinforces gender stereotypes. Daniel Craig who plays the main character as a stereotypical British male action hero. He is fearless, smart, dangerous and heroic in trying to find his agent's daughter that is discussed with the father before he committed suicide. When he finally finds her, the stereotypical evil Russians followed him and then after take the daughter as the daughter finds it hard to take in that he is trying to save her. As we know that Russians are mostly represented as evil in many movies. Then James Bond (Daniel Craig) chases them and rescues the daughter. These are typical stereotypes of men in action films. This suggests that not many women should be in these type of situations.
In the film trailer for spectre. The movie starts off with a disequilibrium because in Bond movies, there is much more horrific scenes than good scenes because Bond is a spy and therefore the movie will include more violence. There is not much evidence of equilibrium according to Todorov's theory, there is more evidence of disequilibrium which makes sense for a James Bond film because James Bond is a spy and they need spies whenever there is a chaos. The people need to watch the whole movie to see if there is much evidence of equilibrium in the movie and also to enjoy the resolution of the movie. This is usual because there isn't much equilibrium evidence in action movies such as Spy action movies because there is always chaos and include many contemptuous characters that are always starting violence towards citizens and therefore Bond has to include violence considering that its the only way to save himself and his people that the bad characters are targeting. As shown in the trailer, the evidence of equilibrium is not visual so therefore, these type of movies will include more disequilibrium than equilibrium.
According to Propp's character types theory, in the movie "Spectre", a white male hero that is on the hunt to look for his agent's daughter who is a Doner. He has to find her so that she can guide him to the evil people so that he can kill them. we know that James Bond has been in many similar action movies which makes him popular as we know that the audience knows him for one typical actor that plays in the same genre movies. As we know, this is usual because white male are usually always in the heroic positions in many action movies. They are portrayed mostly in action movies to show the potential and capability of violence of white males. In the movie trailer, it doesn't tell us why the daughter was missing as it would ruin the resolution of the film for us. We do learn that the daughter is the only for James Bond to complete his mission. Bond is a well-known character type that is known to be in spy and action movies which helps to establish the action movie. The trailer allows audiences to see more action codes to summarise what the movie is mostly going to include.
For Barthes theory, the enigma code in this movie is when we see the father of the missing daughter revealing to Bond that she's missing. This is enigma code because his daughter is the only help for Bond so he has to find her and he found out she was missing, he was shocked but ready to look for her. But then the father of the daughter who is an agent then shoots himself. Action codes are very important and included as we know that in action movies, there will be action most of the time. The action code is when Bond finds the daughter and has to protect her from the evil people. As he promised his agent that he will keep his daughter safe and so he does. There are also dramatic scenes when Bond shoots the evil people without getting caught.
The movie had a budget of $245, 000, 000 and it made a huge healthy amount of $70, 403, 148 in the opening weekend. This movie was produced in October 26th 2015 and features the very well known character James Bond, they also know him from one genre in movies. Also, this helps promote the movie because the audience will know if James Bond is in a movie, it is going to be a good action movie that everybody will enjoy. The audience know him for one character type.
My movie is about a man that suffers a horrific injury then later to be the champion of boxing. The movie cover shows a boxer and his coach giving eye to eye when training. We know that the direct address is not given from the central image which suggests how he is fully concentrated on recovering from injury and training to be the champion. Also, the facial expression of the central image suggests how the mood of him will be for the rest of the movie. The central image is darker than the background which emphasises how dangerous he will be. The font of the title is rough and hard which has a synergy with the central image because they look dangerous and rough. The people that would most be appealed by my movie cover would most likely be from 16 to 25 considering that between those two ages, they are most up for fighting and appealed easily by fighting movies. Violence entertains them.
2) The invasion of aliens is the fears people have in the society which is addressed in the movie.
3) The advanced huge aliens spaceship which is an advanced technology which does not exist in real life.
4) Will smith is the main character in the movie and he will appeal to the audience because of his fame and also, he has featured in sci-fi films such as After earth which was also starred by Jaden Smith.
5) The iconography of spaceship fits into the movie because the spaceship is outer space and also, it is an advanced technology as it has not been made or seen in real life.
Release date and marketing campaign
1) 9 august 1996
2) It is rated 6.9 out of 10 which suggests a decent movie in the society's opinion.
3) Independence Day is the sort of film that's best appreciated on a big screen, preferably a massive great plasma television that is so huge you had to cut the roof off your house and get airlifted in by helicopters just to get it in the living room.
Box office success
1) 817 million
2) 50 million
3) 75 million
4) Yes, it was a succes in Box Office.
Stars and directors
1) The day after tomorrow and 2012. They are similar because its about the world ending. 2) Will smith 3) I am legend and After earth. I am legend is similar because it involves dystopian characters. 4) The directors and the writers are mentioned at the end of the trailer.
Audience pleasures
1) The battle at the end. An action code for them to enjoy.
2) The invasion of the aliens. Enigma code which makes the people think "Why are they here? What going to happen?" The Aliens attacking the world which is also an enigma code to make the audience think "How will they comeback and defeat the aliens?" Also , the battle between the humans and the aliens which is an action code which people will be entertained by.
3) Will smith appeal to audiences that want to be a hero.
4) Age: 15-35
Social class: A-B class
education: Science
job: something mechanical due to the advanced spaceship
Live: Rich areas
They probably enjoy playing gun games
Wednesday, 4 November 2015
The Martian
Genre
Sc-Fi Drama
Narrative
The storyline is clearly shown on the trailer. Matt Damon (the main character) was left on the planet Mars by his team because they thought that Matt Damon was dead. Later on, Matt Damon sends a video message to his crew about him still being alive. Then his team organise their journey back to Mars to bring back their team member that they left on Mars.
Character
The character is a typical Hollywood Sc-Fi. His team are willing to do everything it takes to go back to Mars and bring back their member that they left from Mars. The main character is: strong, determined to fight for his own life, fearless, brave and is fighting for his life to survive on the Mars until his team arrive back to Mars. He is waiting for his team to save him so he is relying on his team to get back as quickly as possible.
Iconography
The iconography of this movie is that there are: spaceships, advanced technologies, explosions, planets and how Mars actually looks like. These iconographies are all related to the genre because the setting of the movie is in the space which is definitely Sc-Fi.
Setting
From the trailer, I can tell that this movie's setting is in the Mars. It is a setting where you would use for Sc-Fi films. As Mars is the setting, it connotes that this movie is a Sc-Fi film.
The Spectre
Genre
Action
Narrative
The storyline is clear as it shows us that in this movie, James Bond is on an adventure teaming up with a cooperative agent's daughter to find and eliminate the bad people. Also, he meets a beautiful widow in Rome. James Bond covertly intercepts a secret meeting in which he uncovers the existence of the sinister organizer SPECTRE.
Character
The character is a British actor that plays in movies that are involves violence and brutality. In this movie, he is on a journey to find a cooperative agent's daughter. Then he finds her and teams up with her to find the bad people. The main character is: strong, smart, fearless and brutal which signifies that this movie does belong to the action genre category. He is brave enough to be alone and fight lot of enemies which shows how much love he has for his daughter.
Iconography
The iconography of this movie are: Car chasing, Car drifting, guns, explosions, elaborate clothing, hot ladies and lot of running. The iconography emphasises action because in action movies, it usually involves these iconographies. This movie should belong to action genre.
Setting
The trailer of this movie shows that the settings of this movie is in the mountains and cities. The setting is in the city suggests that this a action movie because the iconographies of this movie usually happens in cities rather than other places.
The Sinister
Genre
Horror
Narrative
The storyline of this movie is that a family move into a house. A house that previous families lived and died brutally. When they start to settle in the house, they started to eventually hear noises and sounds in their house. The dad (Ethan Hawk) found a box in his attic. Inside the box, was a lot of tapes. The dad watched the tapes and watched how the previous family died in the same house that they are currently living in. Later on, he finds more tapes about all the families that lived in the house. He watched how all the families died. Then, the kids that killed their families previously started to appear in the house but the dad never saw them; Only the younger kids were able to see them. One night, the dad went out his garden and eventually saw the boogie man that got the kids to kill their own families. So after that, they moved houses. They moved to a big house. After they settled in the house, the dad goes in to new houses's attic. He somehow found the box full of tapes again after he burnt them in the old house. But it was too late because his daughter was possessed by the Boogie man. Then, the dad, the mum and the son was killed by the daughter.
Character
The character is played by Ethan Hawke who is american and who is 44 years old that gives his care and love to his family. The mum is a typical British actor. In this movie, they move into a house full of demons that killed the families that lived in the house. Then they move when they started to get too petrified. But in the new house, it was the same. The Boogie-man followed them. The family were killed in that house. The dad plays as the main character that takes care of his family and protects his family. The character is: strong, fearless at first and he is a dad that tries to protect his family. He finds out all the scenes that happened to the families before in the same house.
Iconography
The iconography of this movie are: Creaky doors, weird scary sounds, clumsy people, scary real tapes, dark, a weapon and a demon that haunts everyone. These iconographies fit into the genre 'Horror' because in horror films, the iconography would usually be the same.
Setting
The setting of this movie is in a haunted house that is basically a grave because the previous families that lived there, were killed. The house is dark more often which emphasises killing and scary.In the garden, there is a tree where one of the families were strung.
Tuesday, 22 September 2015
Summer Research Project
The movie 'The Martian' is a SC-FI action and adventure movie based on a person that was left in Mars when him and his crew went to Mars for a mission but his team thought he was dead so they left him in Mars. Later on, Matt Damon sends a video message to his team saying 'he is still alive'. Then his team plan a journey back to the Mars which is 254 million kilometres. His team were very delighted that they found out Matt Damon was still alive. Matt Damon is the actor that is starring in the movie 'The Martian'. This setting of this movie is in the Mars which is in space and is extremely far away.
This movie is produced by Drew Goddard and Andy Weir. This movie is directed by Ridley Scott who directed this movie. The main stars of this movie are Matt Damon, Jessica Chastain and Kristen Wiig. This movie is still not published yet but I predict that this movie is going to be a big hit especially seeing the rating of the which is 8.7 and this really makes me think that when this movie comes out, it will be a big hit. Especially the DVD when it comes out.
The Target audience for this movie is probably going to be from 12-30 because its set in space and lot of people love movies that are set in space. This movie is going to be watched by male more than female because males tend to like SC-FI movie especially if its set in space. The other movies people will want to watch if they watch this is The Gravity and Insterteller.
Tuesday, 15 September 2015
Wide-shot
Long-shot- This angle was chosen because it showed me walking into the building clearly.
Long Shot- The angle was chosen because it makes me look less dominant and weak.
Long Shot- This angle was chosen because it makes Damani more dominant and strongerthan me because it was from below.
Wide Shot
Medium Close-up
Close-up- This angle was chosen because it perfectly showed the "gun" being pulled out.
Over-the-Shoulder
Medium Close-up - This angle shows Damani smiling just after he shot me. It also makes me look weak because he is looking down on me.
